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Meet Al Patey, Founder and President of Paradigm Training
SPECIALIST IN THE HEALTHCARE INDUSTRY
Al has worked with 19 different healthcare organizations over the past two decades. He has trained product specialists, clinical specialists, service sales specialists, inside sales, field service engineers, marketing and all levels of sales management. 

SPECIALIST IN THE BUILDING MATERIALS INDUSTRY
Al Patey has also worked with 7 different organizations in the building materials industry. He has trained inside salespeople, outside salespeople, retail salespeople, product specialists and tech reps sales managers and marketing. He has taught several organizations how to conduct “value proposition interviews” getting valuable information about future trends and changes in their industry.

SPECIALIST IN TRAINING FIELD SERVICE ENGINEERS
Al Patey has worked with thousands of field service engineers in different organizations teaching them to sell service contracts, upgrades and add-ons. He teaches them how to solicit leads for salespeople.

Al Patey is the president and founder of Paradigm Training. He has conducted seminars on sales psychology and coaching since 1989. Al has taught sales training seminars all over the world including: Canada, Australia, England, Germany, China, Thailand, India, Singapore and USA. 

Al Patey has authored three training programs. 

  - Principles of Sales Mastery
  - Coaching Sales Effectiveness
  - Paradigm Lead Generation
ADULT LEARNING TECHNIQUES
Al Patey uses every method of adult learning to facilitate maximum learning and retention. The skills are simple, easy to learn and easy to use. The program is engaging and entertaining which makes it an enjoyable learning experience.

  • Interactive Excercises
  • Discussions 
  • Group Workshop Exercises
  • Scripting Exercises
  • Small & Large Group Role Plays
  • Role Play Demonstrations
  • Video Taping & Analysis of Role Plays

“Al Patey is a master of adult learning. He’s an entertainer extraordinaire and knows how to hold a salesperson’s attention. He’s got a self-earned PhD in sales psychology and is well versed in the best sales training methodologies today. Sales Mastery is outstanding!”

John Martin - Former Sales Training & Education Manager
Cardiac Science, Bothell, WA
Al has a gift of making complicated concepts simple, easy to understand and easy to implement. He keeps you on the edge of your chair for a full three days. His dynamic style of training is informative, engaging and entertaining.