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The program teaches seven steps that qualify the prospect. Your people will receive a hand pocket card that lists seven steps for qualifying the prospect. Paradigm also offers coaching in your booth the following day. Organizations who have taken this program get more and better qualified leads than they did in previous years.


​​Training Topic​​​s
- Greeting Prospects
- Asking Qualifying Questions 
- Positioning Your Pillars
- Getting Commitment for Follow Up
- Giving a Mini Presentation
- Relating to Social Styles 
- Avoiding Meta Talk
- Trade Show Etiquette
PARADIGM LEAD GENERATION

Paradigm Lead Generation is a ninety minute training program designed to give your salespeople the skills and questions to generate more and better qualified leads at trade shows. The dynamic nature of the training will energize your pre-trade show meetings. It will motivate your people to solicit more leads for your organization. The training will be a memorable event. 


  • Get more and better qualified leads
  • Prepare your booth personnel
  • Energize your pre-show meeting
  • Get coaching in your booth
“Paradigm Lead Generation taught our sales team how to really engage with potential customers. Posing the right questions and listening has had a direct effect on lead generation. We saw our qualified leads increase by 30%." 

Michele Debain – Global Marketing Manager
SuperSonic Imagine​