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COACHING SALES EFFECTIVENESS 
(2 days)

Coaching Sales Effectiveness is a two-day training program that gives sales managers the skills and guiding principles to coach salespeople in the field.

To hear a 7 minute Coaching Audio Summary click here

1. the new paradigm of coaching

  •  Sales Efficiency versus Sales Effectiveness

  •  The New Coaching Model

  •  Barriers to Coaching

2. Analyzing selling behaviors

  •  Guidelines for Coaching Salespeople

  •  Learning to Identify & Analyze Selling Behaviors

  •  Identifying Selling Behaviors in Video Role Plays

3. The new coaching paradigm

  •  A Coaching Model

  •  Analyzing & Coaching Video Role Plays

  •  Coaching Before the Call & From the Office

4. Implementation & Accountability

  •  Defining Your "Sales Process"

  •  Developing Parameters for Measuring Success

  •  Creating an Action Plan for Coaching



"Al Patey, of Paradigm Training has played a significant role in our efforts to continually improve sales effectiveness. The Principles of Sales Mastery and the other complementary and essential coaching program, Coaching Sales Effectiveness, provide a powerful catalyst for improving sales effectiveness, getting results and increasing profitability. In addition, Al Patey is a dynamic, creative and caring trainer who provides a memorable training experience to any professional who is fortunate enough to attend. I highly recommend it!"
David R. Levesque - Sales Training Director 
Philips Medical Systems 


 

 

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